Tracking & analytics.Understand what happenson your website.
SIXIS organises measurement across your website and campaigns: which events matter, how they are recorded and how to interpret them. We check the data against the visitor’s actual journey.
SIXIS organises measurement across your website and campaigns: which events matter, how they are recorded and how to interpret them. We check the data against the visitor’s actual journey.
Show us what you measure now See how we workWhen figures must verified at source.
For companies that invest in sites and campaigns and need to know what actions are being recorded, where information is missing, and what they can reasonably decide from the data.
A request is counted several times.
Events can start on click, success and page reload. We go through the route and choose the right recording moment, with checks for duplication.
Platform reports show different values.
We check the definitions, the periods, and the way each source assigns an action. We explain the known differences and separate useful comparisons from those that use different things.
You do not know what data leaves the site.
We inventory the tools, events and information collected. We identify the configurations, information and consent required for the project before adding new measurement.
We define the events.
We test their registration.
A report can be better understood when we know how each figure was produced.
SIXIS coordinates auditing and configuration included. Your company confirms useful actions, accesses and data processing conditions. We choose the tools according to the requirements; historical migration and advanced deployments are evaluated separately.
The SIXIS collaboration modelInventory of instruments and shares.
We see what is running on the site, what accounts exist and where the results are reported. We choose actions useful for business and separate them from auxiliary interactions. We document the events, sources and people who can validate the receipt of a request or order.
From you Accesses, current reports and description of actions important to the firm.
We define data measurement and limits.
For each event we determine the time, the conditions and the necessary information. We check for consent and data that should not be sent to tools. We choose consistent names and explain what remains unmeasured so that a report does not suggest non-existent full coverage.
From you Data policy, consent configuration and confirmation of permitted information.
We configure the agreed implementation.
We use mechanisms appropriate to the site and accounts, with permissions limited to what is necessary. We link campaigns and events according to approved definitions. Advanced connections or measurement from commercial systems require technical verification and a distinctly established workload.
From you Access to implementation and responsible for site and systems involved.
We test real actions and error cases.
We go through the completion, validation, success and repetition of the action. We check the registration at the destination, with and without the relevant permissions. A click that fails should not become a completed request. We document the differences and what test cannot be done in the available configuration.
From you Test cases and confirmation of requests or orders in the source system.
We prepare the reading and periodic checks.
We explain the metrics and the differences between the sources, then set out how to check the measurement after site or campaign changes. We retain definitions and configuration history. Decisions use data in conjunction with business feedback within known coverage.
From you Person reading data and notice of changes that may affect events.
A WORKING EXAMPLE
An application form.
We count proper completion.
An equipment dealer sees more conversions than inquiries received. The check tracks exactly what triggers the event and if the same request is logged again.
- Route
- We fill in the form with valid data, then with incomplete data. We check if button, error and success produce different events.
- Reception
- The completed request is confirmed in the commercial system. We identify the measured moment and control what happens on reload or resend.
- The report
- Definition of conversion and limits are recorded. Differences with advertising platforms are analyzed according to the period and rules of each source.
RELATED CAPABILITIES
Measurement supports business questions.
Configuring events helps to have verifiable data. Choosing markers, displaying them, and improving the route are activities that use this base.
CRO (conversion)
Checked events help observe difficulties and evaluate changes in the visitor's path.
Google Ads
Campaigns use commercial actions defined, tested and interpreted in the context of available measurement.
Reporting & KPIs
Indicators, periods and decisions are defined before the measured data becomes a management report.
Dashboards
The view preserves the source, period, and limits so that the figures can be read correctly.
What we can find out from the measured data.
Events, duplication, consent and differences between reports.
Can we start with the tools already installed?
Yes. We inventory them and check existing configuration, accesses and events. We keep what meets the requirements and fix specific issues. A new tool is justified by the necessary information and by the conditions in which it can be used.
Why do campaign and analytics show different numbers?
May use different definitions, periods, assignment windows and available dates. We check these conditions before the comparison. Some differences are explainable, others indicate a configuration to correct; the report preserves the source and bounds of each value.
Can we measure all actions without consent?
The configuration must comply with the conditions applicable to the instruments and data used. We verify the necessary information and consent, together with the company managers. We do not assume that every event can be collected and reported for every visitor in every situation.
How do we avoid sending personal data in reports?
We determine what information is required and control fields, URLs, and event values. We test what goes to the destination. Unauthorized data is excluded from the agreed configuration and special cases require verification with the data protection officer.
What do we call conversion for a form?
Action defined and confirmed, usually successful submission when relevant. The click, the start of filling and the error are different steps. We check the route and reception before an event is used for campaign evaluation.
Do you also include measurement from CRM or billing?
We evaluate it separately by access, data quality and systems compatibility. We define what can be transmitted and under what conditions. Linking trade results can be useful, but is not assumed to be available or automatically included in a basic site setup.
What happens when we change the form or site?
We check the events and the affected route before or immediately after the release of the change. A changed field, address or success message can influence the registration. We establish the responsible and the recurring tests, so that the measurement does not go unnoticed behind.
Do I also receive the explanation of the indicators?
Yes, in the agreed delivery we keep the relevant definitions, sources and tests. We explain what actions mean and what conclusions do not support themselves. The reporting format is chosen according to the user and the decisions the company wants to make.
What action you want to be able to check in reports?
Show us the site, the reports and what actually happens after a claim. We can identify the definitions, gaps, and tests needed for useful measurement.