Google Ads.Campaigns builtaround your offer.
SIXIS prepares and manages Google Ads campaigns around what you sell, what customers search for and the action you want them to take. We select campaign types, organise budgets and check what happens after the click.
SIXIS prepares and manages Google Ads campaigns around what you sell, what customers search for and the action you want them to take. We select campaign types, organise budgets and check what happens after the click.
Tell us what you want to promote See how we workWhen advertisements must be linked to the actual claim.
For companies that have a clear offer and want to reach people who are looking for a solution, compare products or need to understand how the service works.
You receive requests for things you do not sell.
The search words, the ad and the offer do not match sufficiently. We check traffic-driving terms, zones and exclusions, then adjust campaigns based on what the business can deliver.
Products have wrong prices or availability in advertisements.
Product campaigns depend on the catalog. We identify the source of the information, check for errors and determine who is updating the data before we promise a product or price.
Reported conversions not found in sales.
A click on the phone, a form and an order are different actions. We define what we count and compare the results of the campaign with the requests that reach the team.
We choose the campaigns.
We follow what they produce.
The campaign starts from the offer and the way the customer comes to choose it.
SIXIS coordinates the configuration, operation and evaluation of the agreed activity. You confirm the offer, budget and commercial information. The account remains your company's, and the advertising budget is paid separately to Google.
The SIXIS collaboration modelWe clarify the supply and demand pursued.
We see which products or services are worth promoting, in which areas and for whom. We read recent requests and account history, if any. We determine what a useful result would mean: relevant inquiry, order or other verifiable business action.
From you Supply, areas served, capacity and some examples of suitable requests.
We choose the campaign types.
We evaluate Search, Shopping, Performance Max, Display or YouTube by objective. Some ask for a correct catalog, others for visual or video materials. We determine what to test first and how to distribute the budget without simultaneously opening all available formats.
From you The approved budget, the catalog where it applies and the materials we can use.
We prepare announcements and destinations.
We link the texts to the actual offer, choose the relevant terms and exclusions. We check the pages we send visitors to, prices and contact. Extensive site modifications or photo/video production are set out separately, with explicit activities and costs.
From you Confirmation of messages, conditions and person responding to requests.
We test measurement before release.
We go through the action we call conversion and check its record. We control budgets, zones, programming and links. Measurement is configured taking into account consent and available access; data limits are recorded in the assessment.
From you Account and site access, consent rules and commercial test confirmation.
We operate and adjust based on results.
We track spend, search terms, catalog errors and relevant conversions. We ask for feedback on the requests received. Changes to budget, messaging or structure have a documented reason, and the report shows what we've noticed and what we're proposing next.
From you Quality of requests, confirmed orders and changes in offer or availability.
A WORKING EXAMPLE
Industrial consumables.
Searches require selection.
A distributor sells machine filters, but also receives requests for household filters. In such a campaign, the product name alone does not sufficiently describe the intent of the buyer.
- Selection of searches
- We separate industrial applications and compatible marks from household searches. We check the actual terms and complete the exclusions based on them.
- The right page
- The ad links to the relevant range with compatibility data and a clear way to ask for product verification. Availability is confirmed by the distributor.
- Evaluation of the claim
- The commercial manager shows which requests correspond to the range. The campaign also adjusts based on this information, along with cost and measured actions.
RELATED CAPABILITIES
Ad, page and team response work together.
Google Ads can bring visitors and inquiries. The offer presented, the measurement and follow-up of the demand have their own responsibilities, which must be established before the launch.
Landing pages
The page explains the advertised product or service and provides the right step for the request or order.
Tracking & analytics
We define and test measured actions so that the campaign report has a verifiable basis.
Lead qualification
The applications received are evaluated for need and suitability, and the feedback helps the selection of campaigns.
Channel strategy
We compare the role of Google Ads with other channels in relation to demand, budget and responsiveness.
Questions before we start the campaigns.
About account, formats, budget and what we can measure in relation to commercial activity.
Can we keep our existing Google Ads account?
Yes. We check history, access and measurement before changes. The account remains your company's and we work with the appropriate permissions. Useful campaigns can continue; we propose changes for specific problems and record what we change.
Are Google Ads only search ads?
May also include product ads, Display or YouTube video depending on the project. The choice starts from the offer and the objective. An incomplete catalog or the lack of video materials can limit the formats it is reasonable to use.
Is the advertising budget included in the collaboration?
The budget paid to Google is separate from SIXIS activities, unless the agreed offer states otherwise. We clarify campaign administration, material production, site work and external costs before spending begins.
What do we do if there is no conversion measurement?
We start by defining useful actions and checking what can be implemented on the site. We are testing the registration, with the applicable consent settings. If the measurement is partial, we say what is missing and avoid conclusions that the data do not support.
Can you promote a large catalog of products?
We evaluate the structure of the catalog, the source of prices and stocks and the possibility of updating. The organization of campaigns depends on these data. Extensive cleaning, connecting systems or correcting a complex catalog have a separate set workload.
Who prepares the materials for YouTube?
We determine what materials exist and what we can adapt in the agreed activity. SIXIS can coordinate the message and the preparation of the necessary variants. Filming, actors, studio or complex production are defined separately; they are not assumed in the administration of campaigns.
How long can we evaluate a campaign?
Depends on demand volume, budget, measurement and time to purchase. We establish a test period suitable for the situation. Delivery or measurement issues are checked immediately; business conclusions need data and team feedback.
What should we prepare for the first discussion?
Offer, service areas, available budget and access to campaign history are useful. Show us some relevant requests or orders. From these we can establish the priorities, the work required before the launch and the way we evaluate the collaboration.
What would you like to promote by Google Ads?
Tell us what you sell, to whom and what requests you might handle. If there is an account, we use it as a starting point to see where it is worth intervening.