Channel strategy.Choose whereto reach your customers.
SIXIS helps companies choose and coordinate marketing channels around how their customers buy. Before expanding, we clarify each channel’s role, the offer, budget, materials and capacity to follow up on enquiries.
SIXIS helps companies choose and coordinate marketing channels around how their customers buy. Before expanding, we clarify each channel’s role, the offer, budget, materials and capacity to follow up on enquiries.
Tell us how you reach customers See how we workWhen you have to choose what is worth doing first.
For companies that have several promotion options and a limited budget, team or production capacity and want a justified direction for the offer.
You use several channels without a distinct role.
The same offer and the same materials circulate everywhere. We determine where there is search, where the product needs to be explained and where the relationship can continue, then we choose the right activities.
The budget moves according to the impressions of the moment.
Results have different periods and definitions. We base decisions on a common set of questions and evidence, with the limits of each test and the ability to handle requests.
A new channel requires materials or operation that you do not have.
We check dependencies before release. Production, site, measurement and commercial response must be planned so that the new activity can be sustained.
We establish the priorities.
We choose useful tests.
The channel is chosen together with the offer, the audience and the resources necessary for its use.
SIXIS coordinates the agreed analysis, plan and evaluation. Your firm confirms your goals, budget and deliverability. Implementation of campaigns, content or systems is defined by explicit activities and responsibilities.
The SIXIS collaboration modelWe understand customers and the buying process.
We see where the right customers come from, what they are looking for and what questions they have before making a decision. We read examples of requests and collaborations. We separate products or services with different paths, so that a recommendation is not based on an imaginary customer common to all offers.
From you Eligible customers, known sources of demand, and usual length of decision.
We check the existing activity and resources.
We inventory channels, materials, site and measurement, along with budget and team capacity. We see what works and what data is missing. The cost of a channel also includes the labor required for materials and follow-up, not just the distribution expense.
From you Budgets, known results, production resources, and claims officer.
We assign a role to each channel.
We choose where we capture the search, where we explain the offer and where we continue a relationship, depending on the situation. We determine what message and destination are required. We avoid pointless overlap and keep common criteria for what the firm calls the relevant demand or opportunity.
From you The offer to be prioritized and the confirmation of the activities that the firm can support.
We define a test plan.
We determine what we launch first, what we prepare beforehand, the budget and the period. For each test we choose the question to be answered and the stop or continue conditions. The concrete implementation has responsibility and checks, with external costs explained.
From you Budget limits, timing and approval of test materials and conditions.
We reassess by date and capacity.
We compare the results in the context of the role and duration of each channel. We analyze requests, follow-up effort and supply changes. We adjust priorities based on evidence, keeping uncertainties and dependencies visible instead of imposing a fixed mix for any business.
From you Commercial feedback, known costs, and changes in capacity or objectives.
A WORKING EXAMPLE
Office cleaning.
Channels chosen by how to buy.
A cleaning firm sells recurring contracts to businesses. An urgent request and the choice of a supplier for several locations can have different sources and durations.
- Existing search
- We verify applications for services and areas served. A clear page and search channel can be evaluated for the needs already expressed.
- B2B information
- For broader contracts, the offer must explain the coverage and conditions. Materials and distribution to relevant roles are planned after this decision.
- Capacity
- The firm confirms how many assessments and projects it can manage. Budget and channel expansion also take into account business continuity and delivery resources.
RELATED CAPABILITIES
Priorities become verifiable activities.
Channel strategy defines roles and order. Campaigns, content and measurement put approved choices to work, with processes and costs suited to each capability.
Google Ads
Search, product or video campaigns are chosen when they match the supply's demand and resources.
Meta Ads
Visual presentation and message testing need materials and a planned commercial continuation.
SEO & GEO / AI Search
The content and structure of the site support the answers that customers seek before contacting the firm.
Reporting & KPIs
Common definitions and periods help evaluate priorities without comparing incompatible results.
How we choose the right channels.
Objectives, budget, testing, and resources behind each recommendation.
Can you recommend a channel without having previous campaigns?
We can formulate a direction from the offer, customers and the way of purchase, with the hypotheses explained. Lack of history calls for a proportional test and prepared measurement. The initial recommendation is re-evaluated after response and follow-up information is available.
Do we have to be present on all platforms?
Not for any offer. We choose activities that the company can support and that have a clear commercial role. Some channels can be kept for information, others tested or deferred, with the reason and dependencies of each decision recorded.
How do we set the budget between channels?
We start from the objective, implementation costs, test period and responsiveness. We set limits and evaluation criteria. An allocation may be adjusted based on results, but we do not compare costs by ignoring the quality of applications or the duration of the purchase.
Can we keep what already works?
Yes. We check known sources and results and keep useful activities. The plan can prioritize solving a deficiency or a complementary test. We do not mechanically replace a functional channel to propose a new combination of services.
Does the strategy also include the execution of campaigns?
We separately state the analysis, plan, and operating activities included. They can be part of the same collaboration, with clear responsibilities and boundaries. The production, development and costs of the platforms are explained before putting the plan into action.
How do we compare channels with very different results?
By role and relevant actions in purchase process. We retain the source, period and limits of attribution. An outreach activity and one that captures an existing demand aren't just valued at the same cost per click.
What do we do if the team cannot handle requests?
We adjust the launch, budget or continuation before expansion. We identify what information and responsibilities are missing. More distribution can exacerbate an existing bottleneck, so the plan takes into account the company's commercial response and delivery capacity.
How often do we change strategy?
We review the priorities at the agreed interval and when the relevant supply, resources or market changes. Tests are of appropriate duration for assessment. Concrete issues may require quick intervention, and changes in direction are made with reason and context.
Where do you arrive today at the right customers?
Tell us what you sell, how the requests come in and what resources you can allocate. We can establish an order of channels and tests that would help a realistic decision.