TikTok Ads.Show your productsthrough video.
SIXIS organises TikTok Ads campaigns around videos that help people understand your offer. We develop creative directions, coordinate suitable materials and track what happens after viewing.
SIXIS organises TikTok Ads campaigns around videos that help people understand your offer. We develop creative directions, coordinate suitable materials and track what happens after viewing.
Tell us what can be demonstrated See how we workWhen the product may be understood from a clip.
For offers that can be shown in real use and companies that can prepare new materials during testing, with a commercial process after viewing.
You have a useful product, but people don't understand how to use it.
A demonstration may show the context, steps and result of use. We choose what is worth filming, what explanation is needed and what the person needs to know before accessing the offer.
Existing clips were made for other use.
A long presentation video can hide precisely the relevant part. We check frames, opening, subtitles and pacing, then prepare variations suitable for a mobile screen.
The visions are many, but the continuation is unclear.
We determine the action we are tracking and check the page or form. The rating puts views next to relevant visits and requests, without considering them the same result.
We choose what we show.
We check how people respond.
Testing needs distinct materials and an offer that the clip explains correctly.
SIXIS coordinates the included campaigns, messages and adaptations. Your company confirms the product, rights and budget. Filming, creative collaboration and complex production are settled separately; the TikTok expense is paid by the customer.
The SIXIS collaboration modelWe check if the offer fits the channel.
We start from audience, price, use and desired action. We see what can be demonstrated and whether there is a suitable destination. We estimate the need for test materials and budget so that the launch has a realistic basis.
From you Product, manner of use, restrictions and commercial objective.
We prepare the necessary ideas and frames.
We choose some questions or situations that the clip can explain. We write the beginning, the order of the demonstration, and the final step. We set the shots and the information that needs to be seen clearly, without making promises that the product doesn't deliver.
From you Confirmation of demonstrations, specifications and access to product for filming.
We adapt materials for mobile viewing.
We check vertical format, areas occupied by the interface, subtitles and sound. We edit the included variants and control the rights to the music and images. For content promoted from an existing post, we also confirm the necessary authorization for its use.
From you Original Footage, Permissions to Use and Approval of Final Versions.
We configure and test the ad route.
We build campaigns with approved objective, audience and budget. We check the preview, destination and recording of relevant actions. A form or command test shows whether the information reaches the team; issues are resolved prior to release.
From you Access, functional pages, consent settings and the commercial manager.
We learn from tested variants.
We compare presentations by tracked action, with sufficient context about delivery and volume. We see where people continue and where they stop. We prepare the following variants based on the observations and the report separates the viewing signals from the trading results.
From you Feedback on requests, stocks and the possibility of preparing the following materials.
A WORKING EXAMPLE
A garden implement.
Use becomes visible.
A trader wants to present equipment for garden care. In the example, the clip shows a concrete task and the conditions under which the product can be used, before inviting to its page.
- Demonstration
- Filming starts from the actual work. Equipment size, correct use and relevant limits are shown, with merchant approved explanations.
- The variants
- We prepare different beginnings and montages for the same demonstration. We keep the trade information consistent so that observed differences can be interpreted.
- Continuation
- Page shows specifications and availability. Compatibility or accessory requests are recorded and may indicate what needs to be explained in the following clips.
RELATED CAPABILITIES
The clip needs a useful sequel.
Video material, page and measurement are prepared together but remain distinct activities. Campaigns can be evaluated better when we know what information the person receives after viewing.
Photo & video creative
Briefing, framing and editing prepare materials for testing, with clear rights and variants.
Landing pages
The page completes the demonstration with specifications, conditions and an action suitable for the product shown.
Tracking & analytics
We check post-ad access actions and measurement limits, including on mobile.
Channel strategy
We assess whether the audience, offer and pace of production justify the use of TikTok in the channel mix.
On clips and testing on TikTok.
What materials we use, what we adapt and how we find out if the offer receives a useful response.
Can it work without having a person appear in the clip?
Yes, some offers can be explained by demonstration, detail frames and voice. We choose the form according to what needs to be understood. The presence of a creator or employee is a production option, with consent and clear rights, not a universal condition.
Can we use existing Instagram clips?
We check them before: the beginning, the rhythm, the format, the sound and the readability may need adaptation. A material suitable for another use can provide good frames. We do not assume that the same version will explain the offer in TikTok as well.
Does SIXIS film all campaign materials?
We establish separately the filming and administration of campaigns. We can prepare the ideas, frame list and adaptations included in the project. The material may come from the customer or from an agreed production; costs and rights are specified before realization.
Can we promote a creator's post?
We check if the necessary rights and authorization exist for the promotion format. We clarify the period, the account and the permitted uses. Just because a post can be seen publicly doesn't mean we can automatically use it in a business campaign.
How often do we need new clips?
It depends on the volume, the public, the directions tested and the evolution of the results. We plan a pace that the company can sustain. New materials must respond to an observation or hypothesis, and the number of variants is determined in collaboration.
Do views show if we have sales?
They show some of the reaction to the clip. Sales or requests should be tracked by actions and distinct trade information. We may analyze the viewing to improve the presentation, keeping separately the evaluation of what happens after accessing the offer.
What happens if an advertisement is not approved?
We check the reason and rules applicable to the material or offer. We correct what falls within the agreed activity and re-verify where possible. Account statements or complex restrictions are evaluated separately; platform approval cannot be guaranteed.
What do we start with if we haven't had TikTok campaigns?
With the product, the audience and some possible demonstrations. We check destination, measurement and production resources, then propose a limited test. Advertising budget, administration and materials are clearly explained so you can make an informed decision.
What a client might understand seeing the product used?
Show us the product and available materials. We can choose a demonstration, the conditions to present and a test that the business can support.