B2B prospecting.Open the rightconversations.
SIXIS organises B2B prospecting, from selecting suitable companies and identifying relevant people to making first contact and following up on responses.
We pursue conversations with firms that match your offer, with a responsible person and a clear next step.
Tell us what you are after See how we workWhen it makes sense
to get started.
For companies that sell to other companies, have a clear offer and can take over the conversations that arise.
You want to enter a new segment.
You have an offer that can help a category of companies, but you do not yet have relationships there. We choose the segment and look for the people with whom it is worth opening the discussion.
You depend on recommendations.
Opportunities come mainly from existing relationships. We organize a prospecting activity that you can follow and continue, alongside what is already working.
The list exists. Prospecting is interrupted.
You have companies in mind, but the first contact, the follow-ups or taking the answers remain among other tasks. We put these steps into action, with clear responsibilities.
What we do. How we work.
We organize and operate the agreed process, then adjust it according to the responses. You retain the commercial decisions.
We can start with a limited segment. We determine from the beginning what we are dealing with, who continues the discussions and how we evaluate the result.
The SIXIS collaboration modelWe choose the segment.
We determine what you sell, what problem you solve and for which companies the offer makes sense. We choose the industry, area, company profile and relevant roles; we also clarify which companies we exclude.
From you Offer, target market and examples of suitable customers.
We prepare the list and the contact.
We identify the relevant companies and individuals, fill in the necessary information and check for duplicates. We can use your list or build one for the agreed segment. We check the sources of the data and the conditions under which it can be used.
From you Existing list, if you have one, and firms you don't want us to approach.
We turn on the ignition, controlled.
We write messages and follow-ups based on your offer and a reason relevant to the recipient. We establish the channel and terms of contact, prepare the infrastructure and test the messages before launch. For email, we also check sending, stopping and unsubscribing.
From you Approval of messages, sender and method of contact.
We give a continuation of the answer.
We organize the retrieval of responses and separate real interest from refusals, redirects or "later". The person continuing the conversation gets the context and the next action. We determine together what we manage and what your team takes over.
From you Who takes commercial conversation and feedback from discussions.
We track and adjust.
We follow the answers, the right conversations and the opportunities that advance. We also check for submission issues. Based on this data, we adjust selection, messaging and pacing and make next actions visible.
From you What happened after the contact was handed over to sales.
A WORKING EXAMPLE
For example, a B2B distributor.
You want to reach a new category of buyers. We start with the companies for whom your products make sense and the people who deal with procurement.
- Interest
- The discussion reaches the person who can clarify the need and prepare the offer, with the contact history and the information already obtained.
- Later
- We note the reason and the right time for the return. The next contact takes into account the response received.
- Does not fit
- We reserve the reason to correct the selection of companies or the message. Stop requests are respected.
RELATED CAPABILITIES
Prospecting continues in sales.
The first contact needs a continuation. Depending on your situation, we link the prospecting to the next steps in the commercial process.
Cold outreach
We turn the selection of companies into relevant messages for first contact and follow-ups.
Lead qualification
We check the need and suitability of contacts before discussions progress to an offer.
CRM & pipeline
We keep the history, responsible and next action in an easy-to-follow trade trail.
Automated follow-up
We link follow-ups to what happened in the discussion, with stopping rules when a response occurs.
Questions before we start.
About what we can do in practice, what we need from you and how we track the result.
Can we start from our list of companies?
Yes. We check whether the companies correspond to the offer, how current the data is and under what conditions it can be used for contact. We keep what is useful and fill in the missing information. An existing list can be a good starting point.
How do you choose companies and contact persons?
We start from your offer, the right customers and the reason why a company would buy. We establish the industry, geography, company profile, relevant roles and exclusions. The selection can be adjusted according to the answers and conversations obtained.
Can we email any company on the list?
No. A public address or purchased list does not automatically constitute permission to send. We check the legal contact terms for the actual countries and recipients before release. We also set the rules by which the messages stop, including at the recipient's request.
Who takes over an interested company?
We determine before the launch who answers and who continues the commercial discussion. SIXIS can organize the collection and delivery of answers in the agreed area. If your team takes over the negotiation or offer, they get context, useful information and the next step; we then follow what happened.
Do we need a new CRM?
We start from how you track contacts now. If the existing system allows for a clear history, accountability and next action, we can work with it. A CRM change is discussed only when there is a concrete need; integration is checked in the applications used.
What do we look for to know if it works?
We track the quality of responses, conversations with suitable firms and opportunities that progress to the agreed step: a discussion, a meeting or an offer. We relate these results to the segment and messages used. We also check what happens after the handover to sales.
How long do results appear?
It depends on the segment, the offer, the data available, the contact infrastructure and the way the conversations are taken. We establish the stages and evaluation criteria for your situation. We do not promise a guaranteed number of meetings, leads or customers, nor a universal deadline.
How much does it cost and what do we have to prepare?
The cost depends on the agreed activities and what already exists. For the first discussion, the offer, the target companies, the geographical area, the existing list and who can take the answers are useful. In the offer, we specify the included activity and data, platform or infrastructure costs, if necessary.
Which companies would you like as your customers?
Tell us what you sell, who you would like to sell to and how you reach those companies today. From here we determine together what we can help you with.