LinkedIn Ads.Your offer fora B2B audience.
SIXIS prepares LinkedIn Ads campaigns where company profiles, decision-making roles and the value of a potential relationship justify the channel. We connect a relevant professional audience with your offer and enquiry follow-up.
SIXIS prepares LinkedIn Ads campaigns where company profiles, decision-making roles and the value of a potential relationship justify the channel. We connect a relevant professional audience with your offer and enquiry follow-up.
Tell us who you want to address See how we workWhen it matters company and role.
For companies that sell to other companies, have a well-defined offer and can support a commercial discussion that continues after completing a form or accessing a material.
The offer is addressed to a specific position in the company.
You must reach people involved in procurement, operations, or a technical issue. We clarify the roles, types of firms and information that that audience may find relevant.
The product requires explanation before a sales discussion.
A useful material or a presentation can open the information stage. We determine what the man gets and what follow-up is appropriate without calling every download a qualified opportunity.
B2B requests are evaluated only by cost per request.
A request obtained at low cost may be inappropriate, and a relevant contact may have a long cycle. We put the cost next to the profile, need, follow-up and possible value of the collaboration.
We define the public.
We prepare stage-appropriate offer.
The campaign must make economic sense for your B2B business and sale.
SIXIS coordinates campaigns and liaison with the agreed commercial process. You confirm the customer profile, offer and budget. Complex materials, site work and special integrations are estimated separately from ad administration.
The SIXIS collaboration modelWe check the justification of the channel.
We discuss the types of clients, the value of the collaboration and the typical time to decision. We see if the relevant roles can be approached through professional advertising and what resources are available. We choose a goal proportional to the budget and stage of the market.
From you Suitable customers, the indicative value of the collaboration and the duration of the commercial process.
We build the professional audience.
We choose available criteria, such as industry, firm size, function or level of responsibility. We check relevance and audience size, including exclusions. A list of companies is only used with appropriate data and permissions; platform fit has limits.
From you Industries, areas, roles involved and companies worth prioritizing.
We prepare the message and the material offered.
We choose a question relevant to the intended role and an answer that the firm can support. It can be a presentation, an informative material or an invitation to a discussion. The content and form only ask for the information useful to the established continuation.
From you Product expertise, approved materials and confirmation of commercial promises.
We test the form and service of the claim.
We set up format, budgets and measurement. We check the data policy, the information collected and the contact reaching the person in charge. We determine what message follows a download and when a chat is appropriate, respecting the relevant contact terms.
From you Accesses, approved budget and the person who continues the requests with the context received.
We evaluate suitability and commercial progress.
We track delivery and costs along with the profile and quality of requests. We ask for feedback on conversations and opportunities. We adjust the audience, material or follow-up by data, keeping the difference between information, interest and confirmed need visible.
From you Claim status, team observations, and known commercial results.
A WORKING EXAMPLE
B2B transportation services.
The offer reaches relevant role.
A transport company wants to present the services for recurring deliveries to companies. In this example, the campaign is aimed at the roles that orchestrate the shipment and need to understand the scope of the service.
- The public
- We choose types of companies and functions relevant to shipments. The firm confirms the areas, goods and volumes it can serve.
- The material
- The presentation explains the routes, conditions and what information is needed for the estimate. The form identifies the interest and data useful to a permitted continuation.
- Commercial discussion
- The person in charge verifies necessity, frequency and suitability. A download of the presentation remains an information signal until these elements are clarified.
RELATED CAPABILITIES
B2B advertising continues through information and conversation.
Through LinkedIn Ads, the company pays for the distribution of the message to a professional audience. Direct contact, assessing the need and organizing the opportunity are separate steps with their own rules.
Content & copywriting
The material provided answers the questions of the intended role and explains the service before a detailed discussion.
Lead qualification
We clarify whether the expressed interest corresponds to a need, a company and an appropriate time.
CRM & pipeline
The source, the requested material and the information in the discussion remain associated with the contact and opportunity.
Cold outreach
The direct opening of a B2B conversation has messages, contact conditions and objectives distinct from advertising.
When it deserves LinkedIn Ads.
Professional audience, offer, costs and continuation of a B2B request.
Is it suitable for any B2B firm?
Not automatically. It matters how clearly the audience, the value of the collaboration, the offer and the resources for follow-up can be described. We check these items before recommending a test. A B2B label alone does not justify the channel budget.
Can we reach certain companies?
Platform has options for companies and lists, but match and audience size must be verified. We establish relevant criteria and exclusions. Advertising does not guarantee that every targeted person will see the message or that a particular company will respond.
What do we offer if people are not ready to buy?
We can prepare material that answers a real question in their decision process. We clarify what the man gets and how he can proceed. A downloaded material is evaluated as information, and the commercial need is subsequently confirmed.
Can the LinkedIn form send data to our system?
We check the access and transfer options of the systems used. We define the fields, the responsible and test a complete case. A particular integration has distinct activities and cost; we don't assume it's available before we check compatibility.
How do we evaluate a campaign with few requests?
We look at the volume together with the relevance of the audience, the period and the duration of the sale. Team feedback may be helpful, but a small sample limits conclusions. We determine what we can verify and what data is still needed before expanding the budget.
Can you promise a small cost per contact?
There is no one-size-fits-all cost for every B2B offer. The budget is evaluated together with the profile, the quality of the request and the possible value of the collaboration. We define the limits of the test and discuss the results in this commercial context.
Are private messages included in LinkedIn Ads?
Administration of advertising and direct opening of conversations are different activities. We determine the formats of the campaign and the continuation of the requests received. Contacting through personal accounts, when relevant, has a separate approach with clear approvals and terms of use.
What information helps in the first assessment?
Some examples of suitable customers, the roles involved in the purchase, the offer and the typical length of the sale. Available materials and campaign history are useful. From them we determine whether a test is warranted and what it should show.
What roles in companies need of your offer?
Tell us who you are selling to, what they need to understand before the discussion, and how you follow up on inquiries. We can evaluate whether LinkedIn Ads is worth testing and with which offer.