Content & copywriting.Words that helpyour customers decide.
SIXIS plans and writes the content that explains your offer: website pages, sales materials and campaign messages. We start with what customers need to understand and the information your company can substantiate.
SIXIS plans and writes the content that explains your offer: website pages, sales materials and campaign messages. We start with what customers need to understand and the information your company can substantiate.
Tell us what needs to be explained See how we workWhen the offer needs clearer explanations.
For companies that have information and experience but find it difficult to express it in their website, presentations or messages and need content to support a real business discussion.
Customers always ask the same things.
The site or presentation does not sufficiently explain the terms, the process or the differences between the options. We turn recurring questions into concrete content with validated and easy-to-find answers.
Company materials say different things about the same offer.
A colleague uses an old presentation, and the page describes another variant. We establish the reference information and necessary adaptations for each material, with an approval path.
You post content without a clear commercial role.
We choose the topics according to the client's need and the time when he reads them. An article, a page, and a short message can prepare different actions; we write them for actual use.
We understand the offer.
We write what must be said.
A useful text answers a question or prepares an action that the client understands.
SIXIS coordinates the brief, drafting, revision and publication included. Your firm confirms the information, examples and expert statements. The volume, formats and revision rounds are established for the agreed materials.
The SIXIS collaboration modelWe clarify the reader and the use.
We discuss who reads, what he already knows, and what he must be able to understand or do after reading. We see the trade questions and existing materials. We determine where the text will appear so that the level of detail and shape are appropriate.
From you Audience, offer, sample questions and where the material will be used.
We gather information and evidence.
We organize service or product data, terms and publishable examples. We mark what is missing and who can confirm. An important claim must have a basis in fact; testimonials and results are used only with proper verification and rights.
From you Correct documentation, persons for clarifications and agreements for examples used.
We build the structure of materials.
We choose the order of the information, the questions we answer and the next step. We delineate pages, sections and short versions. The basic information remains consistent, and the content of each use is drafted according to the context in which it will be read.
From you Confirmation of structure and priorities before full drafting.
We draft and revise with the firm.
We write naturally, with terms the client can understand and relevant examples. We check the meaning, grammar and continuity of the explanation. The revision separates the correctness of the information from the tone preferences, so that the approval does not become a succession of conflicting versions.
From you An approval officer and consolidated remarks about information and tone.
We prepare the use and update.
We adapt the approved material for the included surfaces and check the published form. We determine what information can expire and who notifies changes. Feedback from questions and requests helps flesh out content, without automated rewrites of a working offer.
From you Access required for publication and information about offer changes.
A WORKING EXAMPLE
A training program.
The questions become useful information.
A firm provides training for teams and receives questions about level, participants and application in daily work. The content should help the company see if the program is a good fit for them.
- Page
- Describes the audience, the initial requirements, how it works, and what is included. The statements about the results are confirmed by the company that delivers the program.
- Commercial presentation
- Use the same offer, with the details required by the person approving the budget. The examples show how to work, without clients or made-up results.
- The short message
- Invites a discussion about the team and necessary. He prepares the first step, and the page and presentation save the explanations that require more space.
RELATED CAPABILITIES
The texts match of the place where they are read.
The content supports the offer in search, campaigns and sales. Design, distribution, and measurement are related to the text, but have distinct activities and checks.
SEO & GEO / AI Search
Pages are organized around relevant questions and clear relationships between the firm's services.
Photo & video creative
The message and images are prepared together so that the material shows and explains the same offer.
Landing pages
A dedicated page uses the explanation appropriate to the offer and the action it asks the visitor.
Quoting
Approved descriptions and components help prepare consistent commercial proposals.
How we prepare the proper content.
Information, corporate voice, formats, approval and updating.
Can we keep the tone we already use?
Yes. We start from examples and from the way the company talks to customers. We clarify what is worth keeping and where the text becomes unclear. The proposals are verified in concrete materials, without imposing a new voice just for the sake of change.
Do you also write about technical products or services?
We can organize and draft the explanation with the help of documentation and people who know the offer. Specifications and specialist claims are validated by the company. We don't replace domain expertise with assumptions about how the product works.
What happens if we do not have a brief?
We build it from real offer, reader, usage and customer questions. We mark the missing information and the person responsible for confirmation. This step is explicitly included in the agreed activities, so that the writing does not start from a vague list of topics.
Can we adapt a text for several channels?
Yes, keeping the basic information and changing the order, detail and form after use. An ad message does not have the same role as a page or an offer. We determine the required versions and check each material in context.
Do you use AI in drafting?
Tools can help certain stages, when they are suitable and the data can be used. The final text should be checked for meaning, information, tone and originality. We are responsible for the verification and quality of the delivered material. The specialist information and statements about your offer are validated together with you. We do not automatically publish a generated response.
How many revisions are included?
We establish them together with the number and complexity of the materials. It helps to have a responsible and consolidated observations. Changing the offer or scope after approval may require additional work, which we discuss before resuming drafting.
Can we publish case studies without naming the client?
If we have the rights and the information can be confirmed, we can choose an appropriate level of anonymization. We verify that the details do not expose unauthorized data and that the results are supported. A hypothetical example is labeled as an example, without being presented as a real customer.
How do we know which texts are worth writing first?
We start from the information that blocks the choice or creates repeated questions. We see where they are used and what step they should prepare. We prioritize materials useful to the site and the team, with a volume that the company can validate and update.
What customers must understand about your offer?
Send us an existing material or describe a question you get often. We can see what is missing and what form would help the reader the most.