Email marketing.Useful messages.Stronger relationships.
SIXIS prepares email communication for customers and subscribers who can appropriately be contacted. We organise lists, segments and messages around their interests, your offer and the stage of the relationship.
SIXIS prepares email communication for customers and subscribers who can appropriately be contacted. We organise lists, segments and messages around their interests, your offer and the stage of the relationship.
Tell us who you are communicating with now See how we workWhen you have useful information for customers and subscribers.
For companies that have a verifiable relationship or subscription and want to communicate offers, news or relevant information, with a managed list and a clear commercial follow-up.
The list contains contacts without a clear history.
We check origin, contact conditions and unsubscribe states. We separate what can be used and what requires clarification; the existence of an address in the system is not enough for a campaign.
All recipients receive the same message.
The interest, the product purchased or the type of relationship may require different communications. We pick useful segments from available data and keep commercial messages and operational information distinct.
Dismissals do not have a continuation in the team.
An answer or a request must reach a person in charge. We define what happens after the campaign and how we measure actions, with the limits of email measurement explained.
We check the list.
We prepare relevant communication.
The message and the time of sending take into account the relationship you have with the recipient.
SIXIS organizes the campaigns and the agreed operation. Your company confirms the origin of the data, the terms of contact and the offer. We choose the tool according to the project list and requirements, with platform costs and special work specified separately.
The SIXIS collaboration modelWe check relationship and contact data.
We see how the addresses were collected, what information or permission exists and what preferences are recorded. We remove contacts who have requested to stop from sending. Unclear cases are clarified before use, including imported or historical lists.
From you Origin of list, evidence and conditions of contact, unsubscribe states.
We choose the purpose and the segments.
We determine what information is worth transmitting and to whom it is useful. We may use declared interest, relationship or confirmed business data. Segmentation remains intelligible and is based on available information; we don't invent preferences to create more messages.
From you The objective, the current offer and the data by which we can distinguish the recipients.
We edit and check messages.
We prepare the subject, the explanation and the appropriate action. We check the terms, links and form on mobile. The recipient must be able to recognize the company and understand why they are receiving the communication, with a clear way to unsubscribe from commercial messages.
From you Confirmation of offer, usable materials and approval of final content.
We configure and test the submission.
We check the domain, the identity of the sender and the available technical configuration. We're testing variations and the shortlist, including unsubscribe and destinations. We set the schedule and check the volume; additional configurations or data transfers are delineated in the project.
From you Domain and platform access, authorized sender and segment confirmation.
We handle responses and evaluate.
We track delivery errors, unsubscribes and helpful actions available. The answers reach the designated person. We interpret opens and clicks with their limits, and confirmed requests or orders are tracked separately to decide the next communication.
From you Responsible for responses and feedback on resulting commercial actions.
A WORKING EXAMPLE
Consumables for offices.
A message for a known need.
A supplier has customers and subscribers interested in certain categories of consumables. An update regarding a complementary range can be communicated to the relevant segment, after checking the contact conditions.
- The segment
- We select recipients based on declared interest or commercial information that can be used. We respect preferences and opt-out requests.
- The message
- We explain the use, availability and current conditions. A category not relevant to that segment is not added just to lengthen the campaign.
- The answer
- Questions about the products go to the person in charge. Requests and confirmed orders are analyzed alongside delivery errors and unsubscribes.
RELATED CAPABILITIES
Email uses relationship and available information.
Communication to customers and subscribers, reactivation of a relationship and first B2B contact have different contexts. Lists and automations must preserve these differences.
Content & copywriting
The message explains the useful information to the segment and the appropriate action, with the offer and conditions checked.
CRM & pipeline
History and available preferences can organize relationships and the continuation of sales enquiries.
Customer reactivation
A broken relationship requires verification of the history and current reason for contact, with the relevant conditions.
Email / WhatsApp
Operational messages are related to concrete events and states, with their own sending rules.
What we check before of a referral.
List, relationship with recipients, message and evaluation of actions.
Can we use the old customer list?
We check his origin, contact conditions and preferences. A past business relationship does not automatically allow any marketing message. Contacts without a clear basis or request to stop are not included in the campaign until the applicable situation is clarified.
Are you using purchased lists or addresses found online?
We do not assume that they can be used for marketing just because they are available. Verification of contact terms is required before any submission. The project starts with relationships and subscriptions that can be supported, with provenance and preferences documented.
How is it different from Cold outreach?
Email marketing is based on communicating with customers and subscribers in their verified context. Cold outreach aims to open a B2B conversation with a specific business reason. Objectives, lists, messages and contact conditions are set separately for each activity.
How often do we send messages?
According to the relevance of the information, the expectations of the recipients and the company's ability to prepare useful content. We set a rhythm and observe the reactions. The frequency can be adjusted without considering a fixed calendar more important than the relationship or people's preferences.
How do we handle unsubscribing?
Commercial messages have a clear way to stop, and the status is kept in the used list. We also examine how change reaches connected systems. A subsequent import should not accidentally reactivate people who have requested to stop receiving messages.
Can you guarantee that all messages reach the inbox?
Delivery also depends on the domain, the list used, the content and the rules of the recipient. We can check the settings and observe the problems, with agreed interventions. We do not guarantee universal destination; relevant errors and signals are tracked and handled in operation.
How do we measure if a campaign is useful?
We choose purpose-related actions: relevant visits, responses, requests or confirmed orders. Opens and clicks have technical limits and are interpreted in context. Trade feedback and list status help choose the next message.
Who is responsible when a client requests information?
We establish an address and a responsible person who can continue the conversation. The messages must not send the man on a trail without an answer. SIXIS can arrange the agreed distribution and operation, and the firm confirms product information and business decisions.
What information would be useful to your customers and subscribers?
Tell us what your relationship is with the recipients, how you built the list and what you would like to communicate. We can determine the segment, message and verifications required for a campaign.